College of Law

NIL and Collegiate Athletics – The End of the Innocence

NIL and Collegiate Athletics – The End of the Innocence

DATE: Monday, April 1 2024
TIME: 5:30 pm - 8:30 pm MST
LOCATION: College of Law and Virtual Event
COST: Free and open to the public.
2 hours CLE (pending).

Please join us for NIL and Collegiate Athletics – The End of the Innocence,* an exciting and timely CLE exploring the legal issues surrounding name, image, and likeness (NIL) in collegiate athletics. The program will address the divergent ways schools are dealing with NIL, including collectives and fundraising, the transfer portal, and recruiting. Speakers will look at the potential impact of federal and state legislation, NCAA rule changes, and recent litigation. They will also address the perspectives of schools, collectives, athletes, and other stakeholders, and the challenges for those advising them and their intersecting interests. Whether you’re practicing in or seeking to enter this field of law or passionate about collegiate athletics and how NIL is changing this cornerstone of American culture, you’ll find this presentation rewarding. A reception with hors d’oeuvres and drinks will follow the event.

Part 1 – 5:30 – 6:30 p.m.
“And you may ask yourself, ‘Well, how did I get here?’”**: After 118 years the regulation of “amateur” collegiate sports, where have we arrived, what is next, and who are the winners and losers?

Experts from the industry and academy discuss how college sports found itself confronting the present reality of NIL, shifting NCAA regulations, state legislation, anti-trust issues, the portal, and the myriad legal issues currently on the table and just over the horizon.


Part 2 – 6:40 – 7:40 p.m.
“And isn’t it ironic? Don’t you think?”***: What NIL actually looks like for collegiate athletes, and does it help or hinder their lives and the future of the sports they play?

Current and former collegiate athletes will join a panel program to share their personal experiences with NIL, including current NFL player Britian Covey, who experienced college sports with and without the benefits of NIL.


Co-Hosted by the S.J. Quinney College of Law’s Career Development Office and Student Intellectual Property Law Association

Sponsored by the S.J. Quinney College of Law and Armstrong Teasdale LLP

* Don Henley, The End of the Innocence, on The End of the Innocence (Geffen, 1989)
** Talking Heads, Once In a Lifetime, on Remain In Light (Sire 1981)
*** Alanis Morissette, Ironic, on Jagged Little Pill (Maverick, Warner Bros. 1996)


Jorge Contreras, Professor, University of Utah S.J. Quinney College of Law
Jorge L. Contreras is the James T. Jensen Endowed Professor for Transactional Law and Director of the Program on Intellectual Property and Technology Law. He teaches and researches in the areas of intellectual property, property law, technical standardization, antitrust and science policy. In 2020 he received the University of Utah’s Distinguished Research Award and is an elected member of the American Law Institute.  He has testified before the U.S. Senate Subcommittee on Intellectual Property, and was awarded the Rossman Memorial Award by the Patent & Trademark Office Society in 2022.


Britain Covey, Wide receiver/punt returner for the Philadelphia Eagles and University of Utah alumnus
Britain Covey is a wide receiver and punt return specialist for the Philadelphia Eagles and a former University of Utah Ute. Born in Provo, UT, Britain chose to attend the University of Utah. Britain left Utah to pursue his dream of playing in the NFL, where he signed with the Philadelphia Eagles as an undrafted free agent. During his two years in the NFL, Britain has established himself as a dynamic punt return specialist. Britain is currently preparing for his 3rd NFL season.


Maddie Hansen, Crimson Collective, Executive Director of Branding and Player Relations
For a decade, Maddie Hansen served as the creative director for Utah Football, leaving an enduring mark on the program with her innovative ideas and strategic vision. In July of 2023, she became Director of Branding and Player/Community Relations with the Crimson Collective. She finds joy and fulfillment in supporting and promoting all aspects of Ute sports, especially the athletes themselves.


Trinity Jordan, Partner, Armstrong Teasdale
Trinity Jordan is an experienced trial lawyer focusing his practice in the areas of federal criminal defense, entertainment law, nonprofit and corporate litigation. While his practice primarily involves federal law matters, he also regularly represents clients in state and federal court. In the entertainment industry, Trinity has worked with several independent movie producers, writers and artists. He has also represented some of the largest privately owned companies in the United States, as well as many local businesses, contractors and individuals in government investigations.


Caleb Lomu, Offensive lineman, University of Utah
Caleb Lomu played in three games on special teams and the offensive line in 2023. He was a Highland High School standout and was selected to participate in the All-American Bowl and Polynesian Bowl. Caleb was listed as four-star recruit by 247Sports, who ranked him as the number 21 tackle in the country and number 3 player in Arizona. He earned the BJ Media and Randall McDaniel Offensive Lineman of the Year award after helping Highland to its second-straight state title.


Marc Risman, Law Offices of Marc Risman
Marc Risman is a licensed practicing attorney in California (1978) and Nevada (1979) and is known for his celebrity clientele from the sports and entertainment fields.  He has chaired several professional committees and government boards. As a professor, he has taught Hotel Law and Sports Law at a major Pac 12 University Law School.    



Keanu Tanuvasa, Defensive tackle, University of Utah
Keanu Tanuvasa started all 13 games at defensive tackle in 2023. He received the CFN Freshman All-American Honorable mention and contributed to 27 tackles on the season, tying for fourth on the team with 6.0 tackles for loss (TFL) or 2.0 sacks. Keanu earned his first career-forced fumble during the win over no. 22 UCLA. He reached career-high five tackles in the Weber State game and reset his career-high with 2.0 TFL at no. 19 Oregon State.


Russell White, President at Oncoor Marketing & The Collective Association
Russell White is the President of Oncoor Marketing, a sports marketing agency that provides talent representation, brand consulting and NIL Collective solutions. Since the Fall of 2021, Oncoor has advised, launched, and operated more than eight NIL Collectives across the country, including five at the Power 4 level. Russell also serves as the President of The Collective Association, helping lead the trade association’s efforts to advocate on behalf of NIL collectives and college athletes nationwide.



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The S.J. Quinney College of Law is pleased to provide free CLE opportunities for attorneys. All donations welcome to support our programs.